The attraction is seeking LEGO®-loving children aged 6-12 to participate in fun activities,
special events, and assist the recently appointed Master Model Builder
Plymouth Meeting, PA, Jan. 11, 2017 – LEGOLAND® Discovery Center Philadelphia is seeking young
LEGO fans from the local community to apply to join their “Creative Crew,” a group of children aged 6-
12 who will participate in fun activities, special events, and assist the attraction’s Master Model Builder.
Once construction is complete this spring, LEGOLAND Discovery Center Philadelphia will be a 33,000-
square-foot indoor LEGO playground offering 2-3 hours of family fun and imaginative learning complete
with a 4D Cinema and LEGO-themed ride.
What is Creative Crew?
Children in the Creative Crew will serve as special ambassadors leading up to the attraction’s grand
opening and beyond, building and testing new models for events, reporting on what’s new and sharing
top tips on everything LEGO—from the best seat in the LEGO® 4D Cinema to how to get the highest
score on the attraction’s LEGO-themed ride, Creative Express.
“This special team of LEGO fans from the community will be integral in ensuring our attraction is up to
the standard of our most important critics, the children,” said Mike Taylor, General Manager for
LEGOLAND Discovery Center Philadelphia.
How do you apply?
LEGOLAND Discovery Center Philadelphia is hosting a contest from Wednesday, January 11 through
Sunday, February 5 to find a group of imaginative and enthusiastic children to fill the 12 spots in their
Creative Crew. Interested children must show off an original LEGO model and answer the question,
“Why should you be in the Creative Crew?” in a 30-second video posted to Facebook or Twitter with
#PhillyCreativeCrew.
Submissions will be evaluated based on the creativity and enthusiasm in the child’s response,
imagination conveyed in the child’s LEGO model, as well as likes and retweets received on the video. The winners will be announced shortly after the contest’s close on February 5, 2017. Official rules can be
viewed here.
What is LEGOLAND Discovery Center Philadelphia?
LEGOLAND Discovery Center Philadelphia will be a 33,000-square-foot indoor attraction designed to
entertain children and their families for 2-3 hours of creativity and imaginative learning. The ultimate
indoor LEGO playground will feature a 4D cinema, LEGO-themed ride, and 10 uniquely themed LEGO
play areas consisting of millions of LEGO bricks.
To keep up with pre-opening events and activities, or for more information, please visit
www.legolanddiscoverycenter.com/philadelphia/. You can also find updates on their Facebook page at
www.facebook.com/LEGOLANDDiscoveryCenterPhiladelphia.
ABOUT LEGOLAND® DISCOVERY CENTERS:
At LEGOLAND® Discovery Center, families with children aged 3 to 10 can enjoy a world of creativity,
color and building fun in the ultimate indoor LEGO playground, providing 2-3 hours of family fun. With
features including landmarks made from nearly 1.5 million LEGO bricks in the MINILAND® attraction to
fun and exciting LEGO® themed rides like the Creative Express. Then watch as your favorite LEGO
characters come to life in the 4D Cinema. Get hands-on with the thousands of LEGO® bricks in themed
build and play areas where kids’ imaginations can run wild with the endless possibilities that LEGO play
offers. Adults must be accompanied by children to enter. Visit legolanddiscoverycenter.com for more
information.
LEGOLAND Discovery Center Philadelphia will open in the spring of 2017.
There are existing LEGOLAND Discovery Centers in; Atlanta, Arizona, Boston, Chicago, Dallas Fort
Worth, Kansas City, Michigan and Westchester, USA; Toronto, Canada; Manchester, UK; Berlin and
Oberhausen, Germany; Istanbul, Turkey; Osaka, Tokyo, Japan and Shanghai, China.
Media Contact:
Brownstein Group on behalf of LEGOLAND Discovery Center
Rachel Rauth
rrauth@brownsteingroup.com
(267) 238-4144
# # #
